Boost global brand awareness and modern relevance while driving sampling and purchase of its signature snack range. The campaign also focused on engaging the South Asian diaspora and multicultural audiences across key markets, including North America, the UK, the Middle East, and APAC.
Integrated global campaign combining mass visibility with data-driven precision targeting: Connected TV (CTV): Premium platforms reaching South Asian households with culturally resonant storytelling. Digital Video & Display: High-impact YouTube, OTT, and lifestyle site placements targeting food lovers and diaspora consumers. Local Media Partnerships: Collaborations with leading ethnic and regional media to amplify reach, authenticity, and engagement. Geo & Interest Targeting: Zip-code and behavioral targeting in store-proximate, high-density diaspora regions to maximize sampling and conversion.
Global Reach Expanded visibility across diaspora markets Sales Uplift +65% Surge in retail & e-commerce sales Sampling & Trial +50% Increased consumer trials across major cities Brand Awareness Strong global recall growth Engagement Rate . Strong resonance on CTV & digital
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