Increase in-store footfalls across Canada Promote sampling & purchase of the new Masala Veggie Burger Optimize media delivery around store catchment areas
Asian Traditional TV: Broad brand awareness among multicultural audiences CTV, OLV & High-Impact Display: Language & interest-based precision targeting in store-dense regions Contextual Targeting: Reached users searching for “local food” or “veggie burgers” Zip-Code Targeting: Hyper-local messages & custom landing pages tied to nearest stores
+150% Increase in store footfalls across targeted markets +35% Lift in purchase intent for the Masala Veggie Burger +20% Rise in brand favorability High engagement in multicultural regions validating localized creative
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